• Audioactive© showcase

    Fnac

    Following a worldwide prospective study about cultural mobility, the French cultural network Fnac commissioned l’ateliergh for the integration of certain concepts in the renovation of their Montparnasse store.

    The heart of the Fnac Montparnasse ‘audioactive’ shop window beats at the pace of pedestrians walking Rue de Rennes, proposing them a visual, musical and interactive animation.

    Following a worldwide prospective study about cultural mobility, the French cultural network Fnac commissioned l’ateliergh for the integration of certain concepts in the renovation of their Montparnasse store.

    The heart of the Fnac Montparnasse ‘audioactive’ shop window beats at the pace of pedestrians walking Rue de Rennes, proposing them a visual, musical and interactive animation.

    To catch the attention of passers-by, the bright orange luminous façade reproduces the shapes of walking people thanks to a sensor.

    Under the slogan ‘Touch the Music’, passers-by can listen to a selection of 4 CDs from the street, with a broadcasting system working on sound vibration and tactile reception, turning the shop window into a speaker.

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  • MAKING OF
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  • Creative Direction
    ateliergh

    Software
    Idealys

    Hardware
    EPL Concept