• Oxygen

    Unibail
    After being renovated in 2001, the 17000m2 extension project of La Part Dieu shopping mall, located in Lyon, was granted to Arte Charpentier.
    ByVolta (where Gaël Hiétin was then creative director) was charged to define a global positioning and corporate identity that would epitomize the extension project in all communication aspects.
    After being renovated in 2001, the 17000m2 extension project of La Part Dieu shopping mall, located in Lyon, was granted to Arte Charpentier.
    ByVolta (where Gaël Hiétin was then creative director) was charged to define a global positioning and corporate identity that would epitomize the extension project in all communication aspects.
    Oxygen is inside everyone (organic molecules) and around everyone (the O2 we breathe, the H2O we drink). It is a precious, vital and essential substance for life cycle, thanks to the vegetal world. It is an intangible and ethereal element The Oxygen Way makes visible, through multiple combinations with other elements.
    Those associations give birth to multiple states, revealing multisensory and multifunctional universes.
    Interactivity is at the heart of a sensorial and relational strategy, allowing visitors to influence their environment. Their presence and actions modify the condition of the building:
    – Signage
    – Movement response – interactive light – reactive ventilation
    The Oxygen Way is a living and breathing building, at the beat of elements going through it.
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  • Project Management
    byVOLTA

    Creative Direction
    Gaël Hiétin