• Oxygen

    Unibail

    After a renovation in 2001, the La Part Dieu Shopping Center expanded its space of 17,000 m2 and entrusted this extension to Arte Charpentier. ByVolta (of which Gaël Hiétin was the creative director at the time) has the task of defining a positioning and creating a territory of global expression that will serve as a common thread for the whole project.

    After a renovation in 2001, the La Part Dieu Shopping Center expanded its space of 17,000 m2 and entrusted this extension to Arte Charpentier. ByVolta (of which Gaël Hiétin was the creative director at the time) has the task of defining a positioning and creating a territory of global expression that will serve as a common thread for the whole project.

    Oxygen is in us (organic molecules) and around us (the air we breathe O2, the water we drink H2O). It is a precious, vital and indispensable element of the life cycle, produced by the plant world. Intangible, often volatile; the Oxygen course proposes to make it visible by associating it with multiple combinations with other elements. These associations giverise to multiple states; polysensory and multifunctional universes.

    Interactivity, the source of a sensory relational strategy, gives the visitors involved an influence on their environment. Their presence and actions change the building behavior :
    signage
    reaction to the action
    interactive light
    reactive ventilation
    (…)

    Oxygen course:
    A living building that breathes and lives to the rhythm of the elements that pass through it.

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  • Project Management
    byVOLTA

    Creative Direction
    Gaël Hiétin