• Media bar

    Fnac

    Following a prospective worldwide study about cultural mobility, the Fnac network asked ateliergh to elaborate about their new concept stores.

    Following a prospective worldwide study about cultural mobility, the Fnac network asked ateliergh to elaborate about their new concept stores.

    FNAC, AN URBAN CATWALK TO CULTURE AND TECHNIQUE
    A transversal and multiple space invites urbanites to take a break.
    At the heart of cultural mobility issues, the FNAC network should be able to propose a new kind of place, beyond stores, where customer attendance would be special, as a link between cultural abundance and increasing technical complexity.

    Such a place should necessarily be in the heart of the city, with a total awareness of urban experience, and beyond the city as well, as an open window overlooking the world.
    Furthermore, it is the expression of a cultural and technical sensitivity, which is the core identity of the Fnac network, in order to appeal to all clients and provide concrete answers to their needs.

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  • Creative Direction

    ateliergh

    Designers
    Gilles Belley
    Jun Yasumoto