• La bulle

    Coca-Cola

    Happy birthday Coca-Cola! For its 125th anniversary, the Atlanta giant of soft drinks, known worldwide thanks to its secret 7X recipe, imagined a 700m2 space entirely dedicated to its beverages. In co-operation with W&Cie, ateliergh designed an Experience Bar, with exclusive interactive animations inviting visitors to change in real time the graphic and acoustic universe of the bar.

    Happy birthday Coca-Cola! For its 125th anniversary, the Atlanta giant of soft drinks, known worldwide thanks to its secret 7X recipe, imagined a 700m2 space entirely dedicated to its beverages. In co-operation with W&Cie, ateliergh designed an Experience Bar, with exclusive interactive animations inviting visitors to change in real time the graphic and acoustic universe of the bar.

    This original experience allows visitors to discover the endless range of the brand and to choose a visual and musical atmosphere with which they can interact, according to their desire and mood (zen, enjoy, boost).

    The space hosts an exhibition of paintings, metal plates and miscellanies, some of which were found with the help of the well-known auctioneer Pierre Cornette de Saint-Cyr, as well as a corner shop and a garden.

    The space is also divided into an anniversary loft, so that fans and addicts can travel into the legendary and multi-faceted universe of Coca-Cola, sharing its legend. Welcome to the history of Coca-Cola, through diverse animations or a refreshing break. Located at an intersection with the Champs-Elysées, the best-known avenue in the world, this ephemeral embassy has opened until June 26th 2011, inviting everyone into the magic world of Coca-Cola from Tuesdays to Sundays, from 10am to 10pm continuously.

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  • MAKING OF
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  • Creative Direction & Design 
    ateliergh

    Software
    Frédéric Durieu

    Hardware
    Frédéric Mauclere 

    Content Management
    Carlipa

    Event Production
    W&Cie