• La bulle

    Coca-Cola

    Happy Birthday Coca-Cola! At the age of 125, the famous American brand of soda with a secret recipe called 7X designed a 700m² space entirely dedicated to Coca-Cola. In collaboration with W&Cie, the ateliergh designs an “Experience-Bar” around exclusive interactive animations that invite visitors to change the bar’s graphic and sound universe in real time.

    Happy Birthday Coca-Cola! At the age of 125, the famous American brand of soda with a secret recipe called 7X designed a 700m² space entirely dedicated to Coca-Cola. In collaboration with W&Cie, the ateliergh designs an “Experience-Bar” around exclusive interactive animations that invite visitors to change the bar’s graphic and sound universe in real time.

    “This original experience allows visitors to discover the breadth of the brand’s offer and to choose, according to its desire and mood (zen, enjoy and boost) a visual and musical atmosphere with which it can interact.”

    This place allows you to discover an exhibition of paintings, metal plates and various objects, some found with the complicity of the auctioneer Pierre Cornette de Saint Cyr, a corner-shop and even a garden.

    The place also includes a birthday loft to welcome fans and addicts who will love to transport themselves into the legendary world of Coca-Cola in all its facets and to live and share its legend! Welcome to the history of Coca-Cola through various animations or a refreshing break.

    Located at the crossroads of the Avenue des Champs-Elysées, the world’s most famous avenue, this ephemeral embassy has set its scene until June 26, 2011 and invites you to the magical world of Coca-Cola from Tuesday to Sunday, from 10:00am to 10:00pm.

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  • MAKING OF
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  • Creative Direction & Design 
    ateliergh

    Software
    Frédéric Durieu

    Hardware
    Frédéric Mauclere 

    Content Management
    Carlipa

    Event Production
    W&Cie