• Track 1 #1

    Singer Reimagined

    The sports chronograph of the 1960s and 1970s Re-imagined.

    The ateliergh accompanies Marco Borracino and Rob Dickinson for the launch of Track 1. Singer Reimaged’s first Chronograph. On this occasion, the ateliergh will provide artistic advice on brand identity and will take care of the scenography of this first event.

    The sports chronograph of the 1960s and 1970s Re-imagined.

    The ateliergh accompanies Marco Borracino and Rob Dickinson for the launch of Track 1. Singer Reimaged’s first Chronograph. On this occasion, the ateliergh will provide artistic advice on brand identity and will take care of the scenography of this first event.

    Singer Re-imagined was born from the meeting in 2014 between Rob Dickinson, founder of Singer Vehicle Design and Marco Borracino, a watchmaker.

    Their agreement on design and engineering matters was immediate. For almost a year, Rob in California and Marco in Geneva exchanged views on cars, music, watches and their shared passion for beautiful mechanics – especially the sports chronographers of the 1960s and 1970s.

    A project emerged from these discussions : create exceptional timepieces and re-imagine the high watchmaking.

    The project will be launched by meeting a third person. When Marco Borraccino shares his idea of a chronograph with the famous watchmaker Jean-Marc Wiederrecht he first confronts a certain skepticism… which quickly gives way to enthusiasm when presenting his drawings.

    The ateliergh is delighted to have been able to join this team of enthusiasts to accompany them on this beautiful adventure.

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  • Creative Direction Identity & Scenography
    ateliergh

    Construction
    MHdecors

    Photos Credits
    Gaël Hietin
    Studio Contraste

    Video Credits
    Le Truc