• Track 1
    Display #1

    Singer Reimagined
    The sports chronograph of the 1960s and 1970s Re-imagined.

    The ateliergh accompanies Marco Borracino and Rob Dickinson for the launch of Track 1. The first Chronograph by Singer Reimagined. On this occasion, the ateliergh will have a role of artistic advice on the identity of the brand and will be in charge of the scenography of this first event.

    The sports chronograph of the 1960s and 1970s Re-imagined.

    The ateliergh accompanies Marco Borracino and Rob Dickinson for the launch of Track 1. The first Chronograph by Singer Reimagined. On this occasion, the ateliergh will have a role of artistic advice on the identity of the brand and will be in charge of the scenography of this first event.

    Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer, in 2014.

    The connection over design and engineering was instant. During almost a year, Rob in California and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons, particularly the iconic sport-classic chronographs of the late 1960s and ‘70s.
    From this discussion an idea was born; to create mighty timepieces that would reimagine high-watchmaking.

    It was at this point that a decisive encounter with a third pillar of the collaboration took place. Marco shared his idea for a unique chronograph with famed Master watchmaker Jean-Marc Wiederrecht, who was prepared for skepticism. This quickly turned to enthusiasm as Marco unveiled his drawings.

    The ateliergh is delighted to have been able to join this team of enthusiasts to accompany them in this wonderful adventure.

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  • Creative Direction Identity & Scenography
    ateliergh

    Construction
    MHdecors

    Photos Credits
    Gaël Hietin
    Studio Contraste

    Video Credits
    Le Truc