• Bbox in the box

    Bouygues Telecom

    As part of the launching of its Bbox Sensation product, the Bouygues Telecom Club Networks asked ateliergh to guide, connect and illustrate the different services offered by the Box: telephone, internet, TV, etc…
    A digital and connected piece of furniture to make abstraction more concrete.

    As part of the launching of its Bbox Sensation product, the Bouygues Telecom Club Networks asked ateliergh to guide, connect and illustrate the different services offered by the Box: telephone, internet, TV, etc…
    A digital and connected piece of furniture to make abstraction more concrete.

    Located in the Bouygues Telecom Club Networks, the Digital Merchandising piece of furniture carries several digital media broadcasting a tutorial.

    For Bouygues Telecom, the stake is to lead customers to new services and more ambitious uses innovatively. For ateliergh, the objective is to create a tangible and intuitive connection between the new Bbox Sensation and domestic appliances, as well as to explain their connection through a dynamic tutorial.

    A built-in luminous vertical screen and luminous shelves connect the objects to the contents. That allows to stage the interactions between every product and service proposed by the Bbox sensation.

    Ateliergh supervises the conception of pieces of furniture, the production of content, data management and the implementation of the concept in more than 600 Bouygues Telecom French shops, which will be equipped by the end of the year.

    It is a 100% connected project, shared with quality partners. Label Fabrique is in charge of furniture making, Bactérie Film is broadcasting content, Sixtine Production is involved in postproduction, Kidiwi for graphic design and Carlipa through its Carlipa Online management software to run contents.

    This project has been a challenge for ateliergh. Most of its requirements (technique, film making and production, large scale implementation) have turned it into a rich and complete project.

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  • MAKING OF
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  • Creative Direction & Design
    ateliergh

    Manufacturing
    Label Fabrique

    Content Management
    Carlipa

    Film Production
    Bactery Films

    Film Post Production
    Sixtine

    Skin Chart
    Kidiwi