• Art&fact

    Fnac & Ratp

    During a tour around the world, Gaël Hiétin created ART&FACT and completed two prospective studies grabbed on digital devices, together with a multidisciplinary team.
    The first study about cultural mobility was completed for Fnac.
    The second study about urban fabric was drafted for Ratp.

    During a tour around the world, Gaël Hiétin created ART&FACT and completed two prospective studies grabbed on digital devices, together with a multidisciplinary team.
    The first study about cultural mobility was completed for Fnac.
    The second study about urban fabric was drafted for Ratp.

    ART&FACT combines art and design to invent a new conceptual narration of current and forthcoming issues on a simple, funny and ergonomic multimedia device.
    With its analytical, conceptual and artistic approach, ART&FACT aims at deciphering new phenomena in multiple fields, providing a creative trendsetting tool.

    Every study is like a multimedia travelogue integrating textual, visual and acoustic analysis. Those analysis are the primary outputs of a ‘geo-artistic’ trip. Further discoveries are added to a conceptual narration thought out by a multidisciplinary team of creators.

    01.  The territories of influences
    Panorama made of snapshots, the territories of influences are the spontaneous testimonies coming from the traveler’s eyes. Following his wanderings, a ‘materialogue’ gets thicker. Snapshots, sense of immediacy, intuitions and instant living all become the diary of a flexible mind, eager to find stories that have not been written yet.

    02.  The emergence of signs
    Past the interpretation and reframing of the territories of influences, the emergence of signs focuses our look on remarkable elements. It is like taking some distance before getting into a specific issue, so as to enrich points of view and unveil the meaning and content of what is observed.

    03.  The range of possible
    In a fertile soil with appropriate seeds, the range of possible provides germination. Following the transfer, the conceptual setting up and the projection of meaningful emergences, the final stage defines promising concepts and the concrete uses they can have in a specific field.

    The conceptual elaboration process of this project, from the exploration of the world to the textual and schematic articulation of selected fields, is a succession of choices among multiple paths, like a journey in which the path itself is part of the destination.

    However, the paths left unexplored by our thorough mind are not dead ends. That is why ART&FACT permits to see, to listen to and to feel the whole journey, from the territories of influences to the range of possible, so that everyone can be part of the trip and perhaps show new directions ready for investigation. Each part of the DVD is like a fertile soil for ideas, inviting viewers to develop, combine and confront them…

    The shortcuts between the different paths remain open, in particular the ones leading to the range of possible. On the opposite, people are invited to take possession of a special conceptual will, so that they can determine their own range of possible, with their own creative mobility.

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  • Creative Direction

    ateliergh

    Designers
    Gilles Belley
    Jun Yasumoto

    Marie Virginie Berbet

    Software
    François Brument

    Sound Design
    Charles Gleize