FOR SHORTCUT EVENTS

In collaboration with Shortcut Event, Atelier GH has designed a unique booth for Vacheron Constantin at Watches and Wonders 2025, blending open architecture, modularity, and immersive experience.

Conceived as a living showcase, the project highlights both watchmaking craftsmanship and scenographic innovation.

Its open architecture offers sightlines from all areas of the fair, while the dual floor/ceiling grid creates a modular environment: a topographic marquetry floor, a guilloché canopy overhead, and large drapes that sculpt the space.

Three complementary zones structure the booth: a dynamic public area centered around the Maltese Cross and its themes, a permanent professional zone, and a hybrid space combining a lounge bar and Touch & Feel area.

The materials—metal, wood, glass, felt, leather—extend the spirit of haute horlogerie into every detail.

At the heart of the space, the kinetic installation STORYMATIC stages The Quest, a sensory experience guided by the visitors themselves, leading into an immersive room where a moving floor expresses the pursuit of excellence that has driven Vacheron Constantin for 270 years.