Following a forward-looking study around the world on the theme of “Cultural Mobility”, Fnac commissioned the ateliergh for the integration of certain concepts at the heart of the renovation of the Montparnasse store.

The ‘audioactive’ showcase at the Fnac Montparnasse lives up to the rhythm of passers-by on Rue de Rennes, offering them visual, musical and interactive entertainment.

To capture attention, this bright orange facade has a sensor that reproduces the pedestrian crossing in the form of silhouettes.

Under the slogan “Touch the music”, pedestrian discovers a selection of 4 CDs, which he can listen to on the street thanks to a system of vibrating sound (the glass becomes a speaker) and tactile capture.