FOR AUDITOIRE

SRMG chose the prestigious setting of the Cannes Lions to assert its vision: transforming information into cultural touchstones and opening up new horizons in a constantly evolving world.

As part of a pitch led in collaboration with the agency Auditoire, ateliergh designed the scenography of this space as a contemporary oasis at the heart of Cannes’ vibrant atmosphere.

Shaped by dunes and islands, the stand offers spaces conducive to exchange and discovery, crowned by a canopy of satellite dishes forming a signal visible from afar—like a constellation.

This metaphorical architecture expresses SRMG’s unique identity: a guiding landmark that inspires and invites visitors to engage in new experiences, all within a spirit of hospitality and creativity.