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RM 43-01 / NY
Richard Mille / FerrariDesigned as a spectacular extension of the Richard Mille / Ferrari exhibition at the Palais de Tokyo, the RM 43-01 dinner offers a unique sensory immersion at the crossroads of fine watchmaking and automotive excellence.
Designed as a spectacular extension of the Richard Mille / Ferrari exhibition at the Palais de Tokyo, the RM 43-01 dinner offers a unique sensory immersion at the crossroads of fine watchmaking and automotive excellence.
Conceived with the agency Shortcut Events in response to a call for proposals from Richard Mille, this event transforms a simple meal into a scenographic experience where time, light, and engineering engage in a dialogue around the table.
Beneath a suspended black silk veil, unveiled with the solemnity of an automotive myth, the table becomes the centerpiece of a theatrical ritual, enhanced by monumental lighting.
The guests’ arrival, guided through a luminous tunnel, unfolds like a performance, while Ferrari models integrated into the scenography extend the drama of the exhibition into a more intimate, nocturnal atmosphere.
Every detail—textiles, architecture, reflections—reinvents the art of hosting, echoing the materials and gestures of high-end mechanics, offering an experience where technical precision and aesthetic emotion are intimately intertwined.
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Design & scenography
ateliergh
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Project Leadership
Shortcut Events
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Client
Richard Mille