FOR SHORTCUT EVENTS

The launch of the fourth generation of the iconic Breguet Type XX model was marked by a unique immersive experience at the Musée de l’Air et de l’Espace – Paris-Le Bourget.

In collaboration with Shortcut Events, AtelierGH designed an immersive scenography, inviting guests to explore the world of Manufacture Breguet through participatory workshops showcasing watchmaking craftsmanship.

This encounter between aeronautical heritage and horological excellence took the form of an immersive pop-up, a true highlight of the event.

To extend this dynamic internationally, a traveling version of the concept was developed in the form of “Guidelines” for various markets, ensuring consistency and a strong identity in every local adaptation.