A flagship annual event for Research & Innovation, PIPE brings together L’Oréal’s Executive Committee, divisions, and brands to unveil the scientific and technological breakthroughs shaping the future of beauty.

As part of a competitive pitch led with Publicis Events, ateliergh developed a conceptual scenographic design that embodies the future of science through a setup that is modern, inspiring, and experiential.

The concept envisions a seamless flow between plenary sessions and immersive workshops, fostering dialogue between strategic vision and sensory exploration. The goal: to spatially express the dynamic of inclusive, responsible, and visionary innovation, while celebrating the creativity and excellence of L’Oréal’s R&I.