With MAX, Arkema has created an immersive and educational showroom that transforms the discovery of specialty materials into a truly sensory experience.

Designed in response to a call for tenders and developed on behalf of the agency W Conran Design as part of the company’s headquarters move to La Défense, this 200 m² concept offers a seamless journey through thematic and interactive zones.

Each area becomes a stage for experimentation: touchscreens, digital animations, and mediation tools invite visitors to progressively explore Arkema’s diverse worlds—from adhesives and coatings to sustainable and recyclable innovations.

Far from being a static showroom, MAX delivers an architectural and sensory narrative where every material tells a story, and where the experience engages both mind and senses.