FOR W CONRAN DESIGN

With MAX, Arkema has created an immersive and educational showroom that transforms the discovery of specialty materials into a truly sensory experience.

Designed in response to a call for proposals and developed in collaboration with W Conran Design as part of the company’s relocation to its new headquarters in La Défense, this 200 m² concept offers a fluid journey through themed, interactive zones.

Each area becomes a space for experimentation: touchscreens, digital animations, and interactive installations invite visitors to progressively explore Arkema’s diverse worlds — from adhesives and coatings to sustainable and recyclable innovations.

Far from a static showroom, MAX delivers an architectural and sensory narrative, where every material tells a story and the visit engages both mind and senses.