• Time to fly back

    Breguet / Type XX

    A Legendary Flight Reimagined: Breguet celebrates the fourth generation of its iconic Type XX at the heart of the Air and Space Museum – Paris-Le Bourget.

    A Legendary Flight Reimagined: Breguet celebrates the fourth generation of its iconic Type XX at the heart of the Air and Space Museum – Paris-Le Bourget.

    In collaboration with Shortcut Events, AtelierGH designed an immersive scenography and curated a showcase of Breguet Manufacture’s watchmaking expertise through interactive workshops, offering guests a sensory and memorable experience.

    This 360-degree journey, created for the global launch of an iconic timepiece, blends artisanal excellence with the world of aviation through bold staging—true to Breguet’s heritage and the spirit of travel embodied by the Type XX.

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  • Curved metallic volume bearing the Breguet signature.
  • Breguet route beneath suspended discs.
  • Rounded entrance in the exhibition structure.
  • Porthole showcases and a chronological frieze.
  • Curved façade and blue route doorway.
  • Showcases integrated into the curved metallic wall.
  • View along the Breguet historical frieze.
  • Watches arranged along the timeline.
  • Curved route towards the collection’s recent dates.
  • Blue passage behind the display portholes.
  • Historical panels inside two metallic portholes.
  • Interior view of the blue porthole route.
  • Sequence of rooms and illuminated showcases.
  • Blue corridor with showcases and aviation imagery.
  • Cockpit photograph at the end of the route.
  • Detail of the cockpit photographed in black and white.
  • Breguet watch suspended in its showcase.
  • Watch displayed in an illuminated porthole.
  • Axial view towards the central Breguet showcase.
  • Two watches in a gold-edged showcase.
  • Central showcase between two illuminated portholes.
  • Watch under glass before the Breguet signature.
  • Making of
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  • Fabrication of the curved framework in the workshop.
  • Assembly of walls and porthole openings.
  • Assembly of showcase frames in the workshop.
  • Showcase modules aligned before installation.
  • Curved counter during fabrication.
  • Design & scenography
    ateliergh
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    Project Leadership
    Shortcut Events 
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    Client
    Breguet 
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    Photo credits
    Saï Stéphane Aït ouarab & Gaël Hiétin