• Aquaracer

    Tag Heuer

    Between the depths of the ocean and the energy of the sun, the Aquaracer inhabits two worlds. The scenography explores this duality, shaping an experience around their meeting: water reveals light, shadows give form to the terrain, and reflections blur the boundary between sky and sea.

    Between the depths of the ocean and the energy of the sun, the Aquaracer inhabits two worlds. The scenography explores this duality, shaping an experience around their meeting: water reveals light, shadows give form to the terrain, and reflections blur the boundary between sky and sea.

    The landscape becomes the very substance of the project. Each intervention invites a fresh perspective on the elements, bringing their contrasts and transformations into focus. Time is measured through a lengthening shadow, fading light, a shimmering surface. “Let’s chase the sun” becomes an invitation to follow this energy and experience the transition from day to night.

    A creative concept developed for Hopscotch Luxe as part of its proposal for the TAG Heuer tender.

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  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Gaël Hietin - atelier GH -
  • Design & scenography
    ateliergh + Hopscotch Luxe
    —
    Project Leadership
    Hopscotch Luxe
    —
    Client
    Tag Heuer