• AlUla

    Arab World Institute

    The ateliergh with Havas Events and Havas Paris, have accompanied the Royal Commission for AlUla, in organizing the opening night of the exhibition “AlUla, Marvel of Arabia” at the Arab World Institute.

    An exceptional event which brought together for the occasion Mr. Jack Lang, host of the premises, the Ministers of Culture of France and Saudi Arabia and many prestigious guests from the world of archeology, arts, culture and media.

    The ateliergh with Havas Events and Havas Paris, have accompanied the Royal Commission for AlUla, in organizing the opening night of the exhibition “AlUla, Marvel of Arabia” at the Arab World Institute.

    An exceptional event which brought together for the occasion Mr. Jack Lang, host of the premises, the Ministers of Culture of France and Saudi Arabia and many prestigious guests from the world of archeology, arts, culture and media.

    The concept of this evening was to immerse the 500 guests in an ephemeral, refreshing and enchanting oasis set by the ateliergh, before discovering the hidden treasures of AlUla through the exhibition.

    The art of receiving with finesse, authenticity and modernity in accordance with the Saudi tradition, has been at the heart of the experience offered.

    The exhibition opened until January 19, 2020, will plunge visitors through the 7,000 years of history of this unknown region of Saudi Arabia. A unique natural and cultural heritage revealed for the first time through spectacular landscapes and archeological treasures.

    Thanks to the Havas Event team for their confidence.

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  • Stage for the AlUla evening between geometric walls and rock projections.
  • Light projection on the Arab World Institute façade behind palm trees.
  • Illuminated palm trees in front of the Arab World Institute mashrabiya façade.
  • Lantern-lit passage between two pink-toned walls.
  • View through the passage towards palm trees and the Institute façade.
  • Walkway lined with potted palms and an illuminated folded wall.
  • Detail of the folded wall and its lighting beside the façade.
  • View from the passage towards the palms and lanterns of the ephemeral oasis.
  • Scenographic structure with folded walls illuminated in warm light.
  • Approach to the reception between palm trees and lanterns.
  • Guests entering the illuminated reception space.
  • Reception area with armchairs, coffee tables and hanging lanterns.
  • Temporary lounge arranged in front of the mashrabiya façade.
  • Armchairs and palms in a lantern-lit lounge.
  • Sofas and coffee tables beneath a rocky landscape projection.
  • Reception counter beneath a dark structure and illuminated palms.
  • Illuminated palms around a curved pool among the guests.
  • Musicians on the AlUla stage surrounded by rock projections.
  • Front view of the stage and its geometric walls.
  • Projection of rock strata on the walls surrounding the stage.
  • Rocky landscape projected onto the large stage panels.
  • AlUla stage enveloped in blue projections suggesting a starry sky.
  • Audience facing the stage beneath blue starry projections.
  • Design & scenography
    ateliergh
    —
    Event production & media
    Havas Events