Ateliergh reinvents retail for Devialet by transforming its stores into true spaces of sensory immersion, where listening becomes a striking and memorable experience.

Designed more as a “sense space” than a showroom, this new concept invites visitors to explore the Devialet universe through adaptive acoustic architecture, immersive devices (sound therapy, light therapy, biofeedback, cymatics), and a spectacular staging where the digital and the tangible interact seamlessly.

Modular acoustic curtains, minimalist seating, dynamic product displays, and experiential scenography turn each area into a sensory instrument—ranging from intimate listening moments to artistic performances.

Vibrating façades, a hypnotic skylight, and spatial polyphonies blur the lines between city and brand, while the event and community space extends the experience beyond the point of sale.

More than just a store, the Experience Store is a vibrant, welcoming salon—an emotional architecture where sound, light, and the body harmonize to embody Devialet’s singular power and identity.